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Onit Communications, Inc. | Director of Marketing
Farmers Branch, Texas | June 2005 – February 2007

Led the marketing and business development activities for this provider of hosted voice-over-ip PBX services to the SMB market. Primary challenge was focused on the integration of acquisition targets and the development and implementation of organic growth plans. This included the need to expand the technology solutions available for direct and indirect distribution teams through internal development and strategic partnerships, alliances and acquisitions. Responsible for strategic P&L management, business-to-business marketing, advertising, public relations, press releases, direct sales and channel sales initiatives. Managed a staff of 6 including product managers and direct sales team members. Reported directly to the President and COO.

  • Developed product pricing and packaging mechanisms to meet the demands of the competitive voice-over-ip marketplace.
  • Created and launched ‘YapON’, ‘Lone Star’ and ‘TruVoIP’ voice-over-ip products for small business and directed their national launches – on target to deliver $3 million in first year revenue.
  • Directed sales team to a more than 200% increase in monthly recurring sales.
  • Developed strategic online marketing initiatives including newsletters, positioing
    and PPC resulting in 500% increase in unique site visits and qualified sales leads.
  • Oversaw the development of online customer management portals for online
    billing, CDR analysis, technical support and provisioning.
  • Functioned as product marketing liaison with vendors including Cisco Systems,
    Tekelec, Talkswitch, Fonality, Broadwing, Xspedius, Alpheus and others.
  • Developed a 3-tier channel marketing program executed in thirteen U.S. markets
    that is on target to deliver over $2 million in additional 1st year revenue.
  • Forged strategic alliances with technology companies IPcelerate, Telrex, CTI,
    FaxBack, IP Blue and others to distribute hosted applications alongside the core
    product line resulting in nearly $1 million in 1st year revenue.
  • Led the marketing and customer integration requirements of 4 corporate acquisitions.

Radiant Systems, Inc. | Director of Marketing, Hospitality Division
Bedford, Texas | June 2000 –April 2005

Directed the domestic and international marketing operations of this $225 million high profile hospitality technology firm. Primary challenge was focused on the development of new sales channels in support of the company’s aggressive growth plan. Hands on responsibilities included strategic P&L management, strategic planning, market and competitive analysis, advertising schedules and campaign planning, multimedia, web design, sales support, channel development and support, partner development, management and support, creative management, lead development and tradeshow logistics. Managed a staff of 8 marketing specialists covering the areas of graphic design, public relations, copywriting, special projects and administration. Reported directly to the Vice President of International Sales & Marketing.

  • Radiant Systems, Inc. Employee of the Quarter, Q4 2004
  • Spearheaded strategic internet marketing initiatives, boosting views per month from 10,000 to over 1 million in less than 18 months.
  • Created and managed the development of 4 international web portals, 3 client targeted portals and 3 corporate web sites.
  • Increased program revenue by more than 27% through the development and implementation of an international partner program and partner product certification program.
  • Developed a “Visual Technologies” campaign, resulting in the creation of a Visual Technologies Division supporting wireless handheld, web ordering, kiosk and visual point-of-sale product lines with a 1st year revenue target of $8 million.
  • Generated a new profit center by creating multiple online and offline advertising opportunities for resellers and partners to offset the $3.5 million annual marketing expense (budget).

Graphic Technologies, Inc | Internet Services Director
Ft. Worth, Texas | 1997 - 2000

Managed the development of internet, multimedia and print-based marketing campaigns for internal and external clients, including the re-branding of Graphic Technologies. This was a startup division of a commercial printing organization. Primary challenges included growing web-based application and multimedia revenue while managing growth against the company’s budget policy.

  • Oversaw marketing operations, supervising a staff of 5 web developers, writing and presenting proposals, budgeting and developing layout concept and design for print and multimedia projects.
  • Directed major marketing projects, overseeing the development of the internet/multimedia department as a stand-alone startup.

DCX, Inc. | Co-Founder & President
Dallas, Texas | 1995 - 1996

Founded an early adaptor internet service provider (ISP) servicing 30 metropolitan areas across the United States, overseeing all aspects of growth from startup to 1st year revenue approaching $1 million.

Electronic Pre-Press Management | Production Shift Lead, EPP Director
Dallas, Texas | Seattle, Washington | 1987 - 1995

Started this creative career driving a delivery truck for Bob’s Printing in Hurst, Texas. The next ten years included operations positions in electronic pre-press with Retail Graphics (RG Color), Blanks Color Imaging, Williamson Printing and Wilson Engraving as well as electronic pre-press management positions with ColorScan Dallas, Graphic Technologies and Overlake Press in Seattle, Washington.


REGIS UNIVERSITY, Denver, Colorado
Master of Business Administration

May 2006
gpa 3.89/4.0

UNIVERSITY OF PHOENIX, Phoenix, Arizona
Bachelor of Science in Marketing

May 2003
gpa 3.73/4.0

TEXAS CHRISTIAN UNIVERSITY, Ft. Worth, Texas
Music Theory & Composition Honors Program
Advertising/Public Relations


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